Oct 10 2011

Here’s To The Crazy Ones

Here is a short clip of Steve Jobs introducing the new Think Different ad campaign which includes the Here’s To The Crazy Ones speech. From this clip, here are my favorite quotes from Steve Jobs.

The Apple brand has clearly suffered from neglect in this area in the last few years and we need to bring it back. The way to do that is not to talk about speeds and feeds; not to talk about mips and megahertz; not to talk about why we’re better than Windows…

Our customers want to know who is Apple and what is it that we stand for, where do we fit in this world. What we are about isn’t making boxes to get people to get their jobs done, although we do that well, we do that better than almost anybody in some cases. But Apple is about something more than that. Apple at the core, it’s core value, is that we believe that people with passion can change the world for the better.