Apple’s Pricing Genius

Laptops are designed to travel with. We taken home, to the coffee shop, to the library, when we travel, everywhere. It is not uncommon to misplace your power adapter when travel, or equally as bad forget it at home after you left for a trip. And of course, the cable used by the power adapter does wear and tear and would need to be replaced.
I must have been about 3 years when I last needed to replace the power adapter to a MacBook Pro. I remember the sticker shock when I picked up a replacement power adapter and found it cost $69, but I needed it so I paid the Apple tax and bought it.
Recently I had left behind at the office the power adapter for current MacBook Pro, 2016 model. I haven’t been in the office since and I needed charge my laptop. Luckily, so I thought, I have an Apple Store two blocks away from home. This time around, the full cost of a power adapter was $79, but Thunderbolt cable or batteries not included, I needed to shell out an additional $39 for a 0.8M USB-C cable.

Apple Store Receipt for MBP Power Adapter
Apple Store Receipt for MBP Power Adapter

This is truly Apple’s genius. To take a technology, like electricity, that was invented over a hundred years ago. A commodity technology that is found in products priced at $10 and below, like power cords. Change the connectors in such a way that others can’t legally copy your design. Break a product down to their essential components, the actual power adapter from the cable. Charge as much as possible for each component that is sold as a product.


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