Google Starts Towards The Path of Evil
The unofficial motto at Google has been Don’t Be Evil. Google’s philosophy states that “You can make money without doing evil.” The funny thing about being evil is that there is no technical IEEE standard of evil. That said, Google is on a slippery slope sliding towards impish and evilish behavior. As Google has a lock on the search and online advertising market, it has started to tailgate other industry leaders. Most notably, Google has started to tailgate Facebook and Twitter with different incarnations and versions of a social networking site. Depending on how you count, Google Plus is their fourth attempt at creating a social networking site. Google is also trying to compete with Apple in the mobile space. Well after a year into Apple revolutionizing the mobile phone market, Google got into the arena with their free mobile Operating System Android. In trying to compete in these two distinct markets, they have started to make decisions whose moral compass points towards evil-like behavior.
Even though Google’s latest attempt at a Facebook killer, Google Plus, has been well received it has also generated some of the most passionate arguments against any of their policies. Google Plus does not allow users to use pseudonyms, alias, nicknames, or any online handle other than their real names. There has been opposition against this stance from even within Google engineers tasked with implementing such draconian technology. The reasoning behind this rule makes no sense, and goes against a fundamental human right of self identity. I have the right to go and respond by any name I wish to be known as. In fact, many celebrities often use names other than their real names. Vic Gundotra, the Senior Vice President of Engineering at Google does not go by his real name that was given at birth so this all seems hypocritical.
The second misstep is their self serving stance on patents as written in a recent corporate blog post When Patents Attack Android. In this post, David Drummond, Senior Vice President and Chief Legal Officer at Google, practically accuses Microsoft, Apple, and Oracle of conspiring against Android with “bogus patents.” These are the same “bogus patents” that Google itself had tried to purchased from Novell for $3.14 billion. I doubt that any publicly traded company would bid $3.14 billion on “bogus patents” and in fact publicly complaining about having lost those patents demonstrates that they are not entirely bogus. Having lost the auction for said “bogus patents” Google went on to buy over 1000 patents from IBM for an undisclosed amount.