Chipotle Online Order System

I love me a good burrito, and although Chipotle is not my favorite burrito joint, they do have an online order system that makes ordering lunch for a team of hungry, and picky, developers simple. But while scheduling a pick up order for the entire team I felt more like a tester than a customer.

Right on the first page after login in, I encountered infinite navigation loops. At page where I was to order, there is a big red button that read “ORDER NOW.” If you click this button, it reloads the current page you are already on. After trying that trick for a few times I realized I had to select one of the four order methods: online, app, fax, or burritos by the box.

Order Now

Order Now

I then had ‘issues’ adding invitees to my order. Adding invitees is a three step process. You have to add a list of email addresses in the text area, click ‘Add To Invitees’, this then does some AJAX magic and creates a set of check boxes for each invitee and you have to select all before they are actually invited. I can honestly say that I had to this this step a few times to get it right. If done right, each invitee receives an email with a link to order their own meal.

Add Invitees

Add Invitees

One large problem that a few folks had was that they didn’t order what they actually wanted. Unbeknownst to several team members, Chipotle wants users to be explicit about each ingredient in a burrito. A lot of team members just clicked on Chicken and didn’t realize that Chipotle would just give you a piece of tortilla with some chicken. The burrito looked like it had some stunted growth issue, but worst was the faces of the folks that ordered such a mini-burrito. One problem here is that the UI for ordering what goes inside the burrito is cluttered and goes against conventions of ordering a burrito in most taquerias. This mistake happened to three developers, so I can deduce that it is a common error when ordering online from the Chipotle.

Burrito Builder

Burrito Builder

One final issue I encountered was with the pick up of the online order. I didn’t realize or received a message from Chipotle that I had to log into the system after everyone had made their order and check out. When the time came, I just showed up at my local Chipotle to pick up the food but to my surprised they had not received it because I forgot to check out. Of course, I logged onto their website from my phone there was no way for me to see the recent history or pending order. Lucky for me, I was able to reach an hungry developer in the office and asked him to log into their website from my computer and he was able to finalize the order.

In the end, a few folks didn’t get what they expected, the food was late, and I learned a valuable lesson. Next time I’ll just fax the order in.

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One Response to “Chipotle Online Order System”

  • Randy Ruhs Says:

    I had a similar issues, but both times I confirmed my order only to arrive and the order never made it through to the store that I selected for pick up. The loop still exists when you click on the [ORDER NOW] button in the upper right.

    In my instances, I ordered for 17 of my staff members and printed off the confirmation page that states to take it to the register. When I arrived for pick up my order was not even received and I had to wait. This totally defeats the purpose of online ordering and I will never order online again, period. In the middle of the day, who has time to stand around and wait for 17 orders to be made? It took over 20 minutes to make them…this is after the person at the window tried to give me a “lesson” on how to order online. Customer service sucks at this location…

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