Has Google Jumped The Shark?
Everybody knows that Google’s search results have suffered due to spam, content farms, black hat SEOs, social media marketers, trolls, and gypsies. As Google’s search results continue to degrade due to spam content and its social networks (Orkut, Buzz, Wave) have floundered Google been on the attack against the competition, not so much on the technical front but in the press. It was just a few months that Google lashed out at Facebook over import/export of user data. Now Google has its sights on Microsoft Bing. It was only late last year when tech journalist started to notice Google copy feature which appeared first on Bing, see here and here. Now Google, in an orchestrated and designed PR stunt accuse Microsoft Bing of copying Google’s search results.
Just like Microsoft, Google uses thousands of data points from users online usage from web crawlers, social media, ad networks, analytics, clickstream, retweets, likes, trends, and other methods. Google uses a lot of different data points to improve their search results, not just crawling from a href to a href. Google has tracking information on users, from every side of the click. Google often has and collects information when a user clicks a link on its search result page and on the visited page (if that site uses any of Google products such as Analytics or Adsense). Google is sitting pretty collecting data from every angle, because it has the market share to do so and tells competitors “No Soup for You.” The orchestrated “synthetic” outrage from Google and associated Bing sting borders into monopolistic behavior.
Is using Twitter’s firehose cheating? In a black and white world, were using calculators in a test is considered cheating, then using Twitter’s firehose is cheating. If using Twitter’s firehose is considered cheating, then Google cheats too.