Amazon Should Buy Blippy for $100 million
Blippy is a site that allows you to automatically share the purchases you’ve made and the products you’ve bought with friends and followers. The way Blippy can detect products and services bought is by monitoring the transactions made on a given credit card. Blippy has been around for a while and many of the questions concerning privacy and security have already been asked. Blippy is just the next logical conclusion of all the information we make public on sites like Facebook, Twitter, and Foursquare. With some common sense, extra precautions, and the correct privacy settings, people feel more and more comfortable posting about the products they purchase, the locations they visit, and their private lives including relationship status and political views. Blippy is one of few companies in the social commerce web space and it complements with the strategy at Amazon that I think Amazon should make an offer of no less $100 million dollars to purchase Blippy before it gets snagged up by a competitor. The social commerce space has just been validated by Apple Ping. Apple Ping complements Apple iTunes by being a social commerce community around music and possibly other entertainment media such as movies and books. Similarly, Blippy can complement Amazon by being a social commerce engine for the products sold by the online retailer giant. Blippy also compliments the large amount of product reviews Amazon has amassed and can easily be turned on for all the users accounts at Amazon with little effort, because essentially every Amazon user has already entered one or more credit card.
More and more companies will have niche social applications around their core business, right now news networks to car companies and everything between are using social sites like Twitter and Facebook, but they will soon ask for more and more control over users data than these sites provide. Instead of being a Twitter or Facebook client to post likes and status updates, large ecommerce sites will develop their own social niche sites around their core competencies, like Apple Ping. Just like Apple has released Ping as a social engine for discovering new music, Amazon needs a similar product to compliment it’s online retail business and it’s social media strategy. The social graph provided by Blippy augments well around the data Amazon already has, such as previous purchases, reviews, and the information to generate recommendations. All things being equal, Blippy adds more value to Amazon which sells product than to Facebook that which impressions.
I’m not an insider, investor, or friends with anyone at Blippy or Amazon, but I just feel that these two businesses compliment each other very well and can take social networking to the next level into social ecommerce. When ecommerce goes social and viral it will mark the beginning of ecommerce 2.0.