Markup for the Semantic Web

A recent article, The Definitive Guide to Semantic Web Markup for Blogs, provided me with some new insight into how blog templates should be designed for optimal Search Engine Optimization (SEO). The advice is not restricted to blogs, but can be generalized for any web development. For my own benefit I will recap the key points of that article.

Use the <title> tag for the title of the page or post, not the name of your site. It is not recommend to concatenate the your site name with the title of the post.

Put post and article titles inside <h1> tags.

Use <h2> and other header tags for sub-headlines.

Don’t place your site name, logo, and or tagline in a <h1> tag. Place your site information in a <div> tag instead. Your sidebar menu headlines usually do not merit header tags such as <h2>.

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